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Let me start out by saying, “I LOVE WHAT I DO”! I’ve always been the happiest when I am creating something…..anything! This passion lead me to my career. My 20 year experience has allowed me to touch just about every form of communication. I began my career in the print world and this training gave me my best foundation for graphic design. I have had the opportunity to design everything from traditional marketing materials, tradeshow booths, PowerPoint presentations, uniforms and quite possibly anything in between.

I was crazy enough to start my own business, and I have never looked back! The hours are longer (no more 8am -5 pm), but I wouldn’t change a thing. My clients are wonderful (well, 99% of them).  I enjoy collaborating with clients on their projects to build a cohesive message for their business.

Strategic Marketing/Graphics, First American Payment Systems
June 2011 – June 2013
• Create cohesive marketing plan for new product launch and strategic implementation
• Partner with executive team to develop concept and functionality for cloud-based application due to aggressive changes within the payments industry
• Content development for revenue generating collateral
• Develop training materials and webinars to help educate sales offices on technology, processes and specific product offerings
• Manage monthly campaign for ISO’s to include individual office goals and sales contests to increase sales volumes
• Successful track record of increasing marketing campaign response rates and executing successful brand launches
• Point of contact for marketing team, supporting both internal departments and external clients
• Develop and manage First American’s independent sales office micro-websites
• Create engaging and effective communication pieces including blog posts, correspondence, articles, collateral content and social media postings
• Communicate both B2B and B2C sales strategies
• Negotiated yearly sales media buys to include both print and digital

Marketing Manager, Majestic Fine Wines & Spirits
December 2009 – June 2011
• Design, develop and manage marketing communication in over twenty three retail locations in three diverse markets
• Create and manage multiple website for three diverse markets
• Develop national private labels, packaging and trademarks for spirits to be distributed all across the US in major brand markets
• Maintain a weekly marketing campaign for three different retail outlets (DFW, Lubbock and East Texas). The total audience was over 80,000+ customers
• Organize and manage special events that encompassed targeted emails, monitor attendance and supplemental material, while developing print material for dinner events
• Maintain Facebook and Twitter for retail outlets
• Create ads for social media page to increase interest in products, maximize attendance at special events and advertised sales on weekly products
• Produce ad pages for our nationally syndicated magazine, created multiple editorials as well as ad layouts for the publication
• Design ads for various media outlets such as newspaper, direct mail and trade publications
• Create in-store, shelf and posters for all retail stores
• Implemented a loyalty program to increase communication while establishing customer relations through digital media on a weekly scheduled basis

Director of Creative Services, IQ Apparel Group / IQ Media, Inc.
April 1999 – December 2009
• Design, develop and manage creative collateral to support marketing efforts in major market accounts such as Pizza Hut, 7-Eleven, Subway and Sonic
• Direct photo shoot for QSR product catalog
• Develop yearly marketing initiatives for four different $4MM companies to include: direct mail, newsletters, catalogs, brochures, photo shoots, email communication and sales promotions
• Implement specific goals and objectives to reach sales forecasts
• Supervise a team of graphic designers which included project coordination and quality control of national campaigns as well as web developers
• Manage a $2MM national water label program which included inventory management and logistic solutions for Wal-Mart, Albertsons, Holiday Inn, and the Las Vegas hotels and casinos
• Strong print knowledge that encompasses customer support and account management
• Facilitate print production schedules and manage direct mail campaigns
• Prepare art files for screen printing and embroidery
• Sales staff support to include presentation materials for trade shows
• Conceptual development and design for national and international uniform lines which included creating standards for quality control and garment testing
• Prepare printing projects for production to include color correction and press checks
• Strong relationship with media buyers and customers

Art Director, Midtown Printing and Graphics
February 1996 – November 1998
• Created brochures, newsletters, logos, posters, billboards, catalogs and monthly publications
• Customer service manager
• Creative project manager
• Managed graphic artists and scheduled production flow throughout the shop

Graphic Artist, Chaparral Graphics
January 1995 – February 1996
• Graphic designer
• Designed weekly newspaper publication

• Adobe Creative Suite Applications
• Proficient in WordPress
• Microsoft Office Applications

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Want to chat? Contact me today!

info@laurabrooksdesign.com   |    214-683-2939

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